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Hourglass Cosmetics appointed Julianne Moore as its brand ambassador back in July 2022, and the relationship is still going strong.
“Hourglass is so generous, so inclusive, so purpose-driven. The first campaign I did with them – the Ambient Foundation – I shot with my daughter. It was the sweetest thing, all about relationships, and I was so touched by it. And then the Unlocked Lipstick campaign, which launched earlier this year. All the people I was paired with were people with purpose. It is such an interesting way to look at beauty, so yes, I’ve been really impressed by that.”
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The Unlocked campaign Julianne refers to was a groundbreaking moment for Hourglass.
Carmine, the go-to red pigment for the beauty industry which gives red lipstick its bright-crimson hue, is traditionally created by crushing thousands of female insects.
However, Hourglass created an alternative, the patent-pending vegan Red 0, which is – like the rest of the brand – cruelty-free without compromising on the intensity one would expect from a great red lip.
Not only did this seal Hourglass’ reputation for innovation but also activism; a thread that speaks directly to Julianne and the brand partnership.
Julianne Two must have Hourglass products.
Hourglass’ Equilibrium Intensive Hydrating Eye Balm. It is the best. I absolutely love it – it is a really great product.
The other one is the Hourglass Phantom Volumizing Glossy Balm in ‘Slip’ that I made (make-up artist) Kay Montano give to me. It’s really hydrating, and the colour is great. I have a hard time with colours because things go orange on me. Or too pink. But this is a very good neutral.

Credit FUNMI FETTO for Harrods

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Courtesy : https://www.redcarpet-fashionawards.com/2023/08/16/julianne-moore-shares-her-two-must-have-hourglass-products/
