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Hourglass Cosmetics appointed Julianne Moore as its brand ambassador back in July 2022, and the relationship is still going strong.
“Hourglass is so generous, so inclusive, so purpose-driven. The first campaign I did with them – the Ambient Foundation – I shot with my daughter. It was the sweetest thing, all about relationships, and I was so touched by it. And then the Unlocked Lipstick campaign, which launched earlier this year. All the people I was paired with were people with purpose. It is such an interesting way to look at beauty, so yes, I’ve been really impressed by that.”
The Unlocked campaign Julianne refers to was a groundbreaking moment for Hourglass.
Carmine, the go-to red pigment for the beauty industry which gives red lipstick its bright-crimson hue, is traditionally created by crushing thousands of female insects.
However, Hourglass created an alternative, the patent-pending vegan Red 0, which is – like the rest of the brand – cruelty-free without compromising on the intensity one would expect from a great red lip.
Not only did this seal Hourglass’ reputation for innovation but also activism; a thread that speaks directly to Julianne and the brand partnership.
Julianne Two must have Hourglass products.
Hourglass’ Equilibrium Intensive Hydrating Eye Balm. It is the best. I absolutely love it – it is a really great product.
The other one is the Hourglass Phantom Volumizing Glossy Balm in ‘Slip’ that I made (make-up artist) Kay Montano give to me. It’s really hydrating, and the colour is great. I have a hard time with colours because things go orange on me. Or too pink. But this is a very good neutral.
Credit FUNMI FETTO for Harrods
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Courtesy : https://www.redcarpet-fashionawards.com/2023/08/16/julianne-moore-shares-her-two-must-have-hourglass-products/