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YMU, the UK talent agency representing Simon Cowell and Claudia Winkleman, has signed social media influencer Grace Beverly to its entertainment division.
Beverly, 27 is an entrepreneur and digital broadcaster with 3 million followers across Instagram, TikTok, and other platforms. She has founded three companies, including the activewear brand TALA. Her debut book, “Working Hard, Hardly Working,” became a Sunday Times bestseller, and her podcast has reached 25 million people.
Lucy Loveridge, YMU’s Joint Managing Director of Global Entertainment, told Deadline that Beverly is a “stand-out” talent.
The influencer signing aligns with YMU’s strategic foray into the creator economy. Last month, the agency merged its social and entertainment units to form a global entertainment division dedicated to online stars.
Beverly joins other influencer signings like Patricia Bright and Sophie Hinchliffe under this newly consolidated category. She said YMU is a “perfect fit” at this key point in her career.
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Courtesy : https://www.netinfluencer.com/ymu-grace-beverly-simon-cowell-claudia-winkleman/