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Influencer Marketing To Bloom With New Strategic Partnership Between India’s Media Conglomerate And Tech Stack?
Published on March 19, 2024
Leading media agency conglomerate Havas Media Network has entered into a strategic partnership with KlugKlug, an influencer tech company.
The collaboration aims to introduce new solutions in the influencer marketing industry, highlighting a commitment to elevate the impact and effectiveness of influencer-driven campaigns by 40-60% for brands across India and the rest of the world.
This partnership propels Havas Media Network India and KlugKlug to spearhead industry innovation, with a focus on leveraging data signals and developing cutting-edge solutions. As the influencer marketing landscape continues to evolve and regulations become more defined, the deal seeks to deliver meaningful solutions to clients, increasing brand presence while fostering genuine connections between influencers and their audiences.
KlugKlug CEO and co-founder Kalyan Kumar has expressed excitement about the partnership, saying “KlugKlug is delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This further validates how KlugKlug brings forth ‘data that matters’ for greater business impact.”
Kumar highlights that having successfully validated their technology across India and globally, this partnership represents a stepping stone in their efforts to bring true value to the accelerating influencer marketing landscape. He has also hinted at the potential for unveiling “made-in-Bharat global-first innovations” in the near future, thanks to Havas Media Network India’s guidance on continuous improvements.
Rana Barua, Group CEO of Havas India, SEA & North Asia, has emphasized the agency’s commitment to introducing sophisticated expertise that complements their integrated village ecosystem and helps client partners grow their business meaningfully.
“While we have already been leveraging influencer marketing as a substantial expertise, the alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organized ecosystem,” Barua states.
The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the ability to build influencer affiliate programs by utilizing the former’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to over 400 tier-2 and tier-3 cities with regional and vernacular influencers.
Havas Media Network India CEO Mohit Joshi points out the agency’s focus on the meaningful media proposition.
“The partnership will help us select authentic influencers across over 400 regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels,” he explains.
As the influencer-driven marketing industry continues to advance, this strategic partnership between Havas Media Network India and KlugKlug positions both companies at the forefront of innovation, utilizing data and technology to deliver impactful solutions for brands and influencers alike.
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Courtesy : https://www.netinfluencer.com/partnership-between-havas-media-and-klugklug/