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Nowadays, social media is used in a way where it isn’t just used for social connection, it is a platform that can be used to monetize your brand and build an empire. And in a day and age where sports are beloved by all, athletes are making sure to capitalize on their fame to ensure the longevity of relevance.
The main tool they use to do this is social media. With brand deals and sponsored posts, many of these athletes have been able to successfully market their brands and become household names.
One of the athletes that can attest to this working is none other than 3x MVP Patrick Mahomes. Not only has Patrick been able to market himself successfully on and off the field, but he and his wife Brittany have been creating a massive empire, all with the help of social media.
From business ventures, influencer collaborations, and philanthropy these two are a great example of the power of leveraging your social media influence and how to be successful.
How the Mahomes are building an empire together
Many people, including the likes of Patrick and Brittany Mahomes, use social media as a canvas to paint pictures for fans and viewers so they can take a look into their lives, whether it be professional or personal. Patrick, known for his high level of play and competitiveness, and Brittany, who is known for being very into fitness, love to show bits and pieces of their lives on social media.
Platforms such as Instagram, Twitter, and TikTok, just to name a few, have been used to share content that shows their day-to-day lives, their accomplishments, and their different business ventures.
This style of curated posts ensures that the audiences have content that is not only captivating but relatable.
Analysis of their social media presence across platforms:
When you take a look at their social media profiles and break them down, it reveals a really well-balanced mix of content that includes professional achievements, interactive content, philanthropy, and personal insight. When they engage with followers online they do so through Q&As, personal updates, and behind-the-scenes glimpses. This allows them to create a multifaceted online presence that is not only interesting but engaging to their audience as well.
One of the most important keys to success on social media is to be authentic and not lose your core beliefs or ethos. It’s also equally important to keep the range of content diversified and to allow people to take a look into your life and have some insight.
The Mahomes duo is no stranger to this, as they’re constantly sharing different milestones, family moments, workouts, and business ventures to keep the audience engaged in what they are doing. This diverse array of content ensures that you will have more mass appeal and get more followers or views because of that.
As far as the Mahomes business model goes, social media and an online presence have been a big part of their strategy. Not only is it a platform for promoting their latest collaboration, sponsor, or business venture, but it’s a place where they can connect with their audience on a personal level and let people see them for who they are while reminding everyone they are human too.
Their social media know-how has enabled them to utilize the various platforms to influence the public perception of them and ultimately expand their personal fan base.
Mahomes Business Ventures and Investments
At university, the pair both held their own in their respective sports and built on that foundation going into their professional career after graduation.
The Mahomes are not just a power couple, they’re a force in business and have brilliant entrepreneurial mindsets.
The couple have been vastly diversifying their portfolios and have shown to structure deals that secure their financial future. With many of these ventures, social media plays a massive role in their marketing strategy and promotions.
One of Patrick’s most recent reveals in business is his love and devotion to his favorite fast food franchise, Whataburger, a Texas burger joint that is nowhere to be found in Kansas City.
His other ventures and partial ownership in sports teams such as the KC Royals, Sporting KC, and even his very own Chiefs, is a good indication that the star QB is making big plays on and off the field.
His most recent sports league acquisition was that of Major League PickleBall and the Alpine Formula 1 team. Finally, one of his more lucrative deals comes in the form of American State Bank, where he became the second largest shareholder.
On the other hand, Brittany’s portfolio very much speaks for itself and is impressive for multiple reasons.
Brittany Lynne Fitness is her main business, which focuses on helping women feel empowered through fitness and physical activity. With that in mind, it’s no wonder why the entrepreneur has invested in The KC Current, a women’s soccer team. This investment is not only smart but morally in line with who she is as a person and what her long-term goals in women’s sports are in the future.
Influencer Collaborations and Partnerships
Collaborations and partnerships are common in the world of athletics and it’s no different for the Mahomes family. What’s great about the Mahomes is how relatable they are, even with controversy and family members creating and press, it’s all relatable.
This is why it’s very easy for them to pick up so many brand deals for collaborations and partnerships because the majority of them are looking for authenticity and people who reflect their own values, which is why this marketing is more effective than traditional advertising.
Patrick Mahomes has partnered with many notable brands including Adidas, State Farm, Subway, Oakley, Head & Shoulders, and DirectTV.
Conclusion
It’s clear to see that both Patrick and Brittany Mahomes understand how to strategically leverage social media to elevate their personal brands and foster success in their business ventures. Their unique approach combines the perfect balance of authentic content sharing, paid media collaborations, and audience engagement.
As the power couple continues to expand their business empire they will undoubtedly lean on social media, thus demonstrating how crucial digital presence can be in the 21st century.
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Courtesy : https://www.netinfluencer.com/patrick-and-brittany-mahomes/