[ad_1]
As someone who has been in the creator economy for almost a decade, Brian Freeman saw the gap between brands and creators in the industry. This created an opportunity for him to create Creatorland, where all creators can connect with others within the industry for free.
Can you tell us about your background and what inspired you to start Creatorland?
Brian Freeman has been in the creator economy for about nine years. He pivoted his last company from a dating app to a nano influencer marketplace, one of the first pioneers in the US.
Brian started a female-focused dating app called Wyldfire back in 2013 and saw its fastest growth after they had company-initiated competitions involving sororities. The company incentivized sororities with a prize for getting the most users on the app. The sorority that won by a large margin were the ones that posted on Instagram the most.
After, Brian went on to pivot the company to Heartbeat, which was a scalable way for brands to leverage non-traditional influencers, everyday people in the same way Wyldfire was able to tap into them on the campus rollouts.
He worked with Wyldfire from 2013 to 2015 and pivoted it into Heartbeat in 2015. During this time, he saw some major issues within the industry, namely gaps between how brands understood creators and vice versa and how the two parties weren’t really interacting with each other — everything was purely transactional.
In 2017, Brian and his co-founders were accepted into the prestigious accelerator program Techstars, where he was able to meet and network with elite members of the Los Angeles and Silicon Valley tech and media community. This allowed Brian to network and build something new as a means of changing the existing landscape of content creation.
While there are thousands of tools out there for creators, none focus on building better or long-term connections with the people who buy from them, which is a stark contrast to the way networking works for knowledge workers on LinkedIn. This has become a lightbulb moment for Brian, causing him to want to professionalize the space and give creators the platform to build their careers.
“LinkedIn was a major catalyst for growth in my journey as an entrepreneur, and we want to bring that type of opportunity to creators worldwide who are currently being left out. Creators have been craving their own professional network, and we’re excited to finally offer a platform exclusively designed for their needs. Our features are tailored to give creators a new way to generate new business, learn from the most successful creators & industry leaders, and build long-term professional relationships in the creator economy.”
How do you define the creator economy, and what role do you see Creatorland playing in it?
Based on his experience, Brian defines the creator economy as content creation of any kind, involving everyone from the founders of businesses supporting the creator economy like agencies, startups, and brands leveraging content to grow as well as the content creators themselves.
What are the primary features of the Creator?
For Creatorland, the process starts with rethinking. The team behind the platform considers the most important things for content creators who are making a name for themselves in the creative space.
Creators have lacked a platform that allows them to effectively share their creative campaigns and manage their businesses, together. With Creatorland, the next steps usually include building an idea of a network and a portfolio of past work.
After every campaign, Creator creates a summary for each client highlighting campaign success, key metrics, a timeline of activity, and other elements that demonstrate value for clients..
Creatorland allows people to see from a professional lens around the creator economy, whether they’re individuals from studios, marketers, brand managers, or anyone who wants to bring a new face to their initiative.
Brian shares analytics is key in terms of creating a network in Creatorland. With this feature, Creatorland users can make first-degree connections and see the analytics of a user for free. Instead of paying $30,000 for a CRM tool, users can utilize Creatorland to search and track analytics. As a result, anyone can deep dive into the space, say you’re a creator comparing yourself to other creators.
Let’s say I’m a brand — am I able to see all of these creator profiles to create a connection, or is this just for creators only?
The creator economy isn’t split between creators and brands – they exist together. For Brian, everything is now different as there is no more “for creators” or “for brands” no matter who’s coming in.
Creatorland aims to support everyone in the content creation space where anyone can see what a creator doing, what they’re working on, the types of things they’re interested in, and what their focus is.
Are there any costs for creators to have a profile in Creatorland?
Inspired by LinkedIn, creators don’t have to pay anything to maximize Creatorland. It’s free for anyone who wants to create a profile, meaning zero cost.
Brian mentions that he “kind of throws everybody into that bucket” in terms of defining what the word creator means. He and his team just went all in, so whether you’re an influencer manager creating campaigns, a CEO of a creator economy company, or an entrepreneur who’s also a creator, you can build first-degree connections and build a professional reputation in Creatorland for free.
Can you share any success stories or examples of creators who benefit from using Creatorland?
Creatorland is currently in pre-launch and has been building a waitlist for the last couple of months, which now has over 4,000 creators and professionals. They’ve had a Discord open for the last three months and have built a little over 800 people. This is the kind of community Creatorland is living as of this moment, and Brian has seen a lot of things happen there.
Brian and his team are currently focused on education. They’ve introduced some excellent education productions where people can teach themselves about the things they want to upscale in their careers. His team and the other creators in the community have been hopping into their Discord and helping others pull back the curtain on how to do certain things relevant to the content creation space.
Brian takes pride in sharing that one of their big success stories is the community they built ahead of the Creatorland being live. This community provided exposure to one another and allowed all sorts of creators to gain knowledge.
How do you see the future of the creator economy, and how do you envision Creatorland evolving to meet all those needs of the creators?
Brian expects to see a big shift in the way people want to have relationships with their employers where they’re able to work side hustles, or they’re incoming with a side hustle that they don’t want to fully give up. While these setups are kind of remote or considered hybrid, more and more people will choose not to give up on the side hustles they generated during recessions or when they struggled to secure a full-time job.
Because of this shift, creators truly become business people who will propel the creator economy to become a trillion-dollar business.
[ad_2]
Source link
Jarastyle – #CEO #Founder #Brian #Freeman #Talks #Creatorland #Views #Creator #Economy
Courtesy : https://www.netinfluencer.com/brian-freeman-of-creatorland/