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For brands looking to tap into the power of influencer marketing, the process of finding the right creators and managing partnerships can be arduous and time-consuming. Paul Boulet, founder of Click Analytic, knows this challenge all too well from his own experience running an influencer marketing agency.
“I was spending so much time myself manually finding the creators to work with, contacting them, checking their stats,” Boulet says. “It’s a whole process, and it can take you 10, 15 hours a week just to do that.”
It was this pain point that inspired Boulet to create Click Analytic, a software platform designed to streamline influencer marketing for brands. Launched in 2021 after being developed and tested with Boulet’s agency clients, Click Analytic’s mission is straightforward: “To simplify your relationship and the way you work with creators.”
Click Analytic Aims To Simplify Influencer Marketing For Brands And Creators Alike
Paul Boulet, Founder of Click Analytic
At its core, Click Analytic functions as a discovery tool and customer relationship management (CRM) system tailored for the influencer economy. The platform taps into a database of over 300 million creator profiles across Instagram, YouTube, and TikTok, allowing brands to search for influencers that fit specific criteria like niche interests, audience demographics, and engagement rates.
“We got access to a very large amount of creators’ public data online,” Boulet explains. “I think it’s very difficult today to find specific niche creators. So one thing we built is creator lookalikes in a way that brands can automatically find similar creators based just on a username.”
Beyond discovery, Click Analytic helps brands streamline campaign management by centralizing influencer communications, payments, content tracking, and performance analytics. One key feature uses machine learning to recommend fair pricing ranges for creators based on their audience size and engagement metrics. “We use AI to generate a fair price based on the influencer’s number of followers, engagement rate and other metrics on their account,” says Boulet. “We generate a minimum price you should pay them, and also the typical reach you can have with that creator.”
Evolving Into a Two-Sided Creator Marketplace
While its current offering caters primarily to brands, Click Analytic has ambitions to evolve into a two-sided marketplace that brings value to both influencers and the companies that seek to partner with them.
“We want to become a hub for brands to connect with creators,” Boulet states. “So we want to simplify the relationship in a way that you can connect with a creator in less than two minutes and then do a deal and partner with them.”
To attract creators to its platform, Click Analytic is developing tools to help them analyze their audience makeup, identify brands that are a good match for partnerships, and ultimately get paid seamlessly through an integrated payment system. “We want to help impact the creator economy in bringing more authenticity and also a safer environment,” Boulet says, referring to the challenges creators often face with getting paid reliably for brand deals.
Click Analytic has already attracted around 1,000 creators to pre-register for its upcoming marketplace. As it builds out this two-sided network, the company is betting it can carve out a distinctive niche in the crowded influencer marketing software space.
“I think today in the creator economy, you have a lot of platforms where they focus on brands or creators,” Boulet says. “So what we are trying to build now is something where we can bring value to creators and to brands at the same time.”
Early Traction and Challenges
In its few years of existence, Click Analytic has already helped facilitate influencer marketing success stories for its brand clients. One fashion startup leveraged the platform to gain 10,000 Instagram followers in just a month through partnerships with six influencers. For a skincare brand client, Click Analytic’s strategic use of influencer content in ads drove a 900% year-over-year increase in sales during a key promotional period.
Despite these promising results, scaling the Click Analytic platform and acquiring customers as a bootstrapped startup hasn’t been without its challenges. Boulet cites balancing the revenue streams from the company’s original influencer marketing agency and the software business as an early hurdle.
To accelerate growth, Click Analytic closed its first $600,000 funding round last year. This has enabled the company to expand its technical team and expedite the rollout of new product capabilities.
Looking ahead, Boulet envisions Click Analytic becoming an “all-in-one platform where you can find creators, analyze them, send them emails, put some notes in your campaign, pay them, and then track the results.”
Integration partnerships to seamlessly track influencer-driven sales and content performance across e-commerce platforms like Shopify and social apps like Snapchat are also on the roadmap.
The Path to Scalable and Authentic Influencer Partnerships
As the creator economy continues to mature and influencer marketing budgets swell, Click Analytic is betting that brands will gravitate towards tools that can bring accountability, efficiency and authenticity to this potent but still evolving marketing channel.
“One advice that I often give to clients is, don’t see creators as a one-off. See them as a long-term partner,” Boulet advises. “For most brands, the challenge is to be able to retain those partnerships and work long-term with creators.”
If Click Analytic can deliver on its vision of a user-friendly platform for discovering, managing and measuring fruitful influencer collaborations at scale, it may well find a lucrative niche in the flourishing influencer marketing ecosystem.
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Courtesy : https://www.netinfluencer.com/click-analytic/